Korean media: TCL Mini LED TV plans to enter South Korea’s high-end market

Recently, Korean media reported that TCL is expanding the layout of the Korean TV market, challenging the Korean high-end TV market dominated by Samsung Electronics and LG Electronics. It is reported that TCL has completed the radio wave certification of new TV products such as X11L, C8L, C7L, and P7L at the National Radio Research Institute of Korea, and it is expected that the products will be launched in April.


Among them, TCL's flagship model X11L is equipped with the next generation sqd (Super Quantum Dot) Mini led technology, which applies high-efficiency quantum dot optical design to the Mini led backlight structure, improving color purity and brightness efficiency. The product achieves a 100% all-scene wide color gamut under the BT.2020 standard, supporting up to 20,736 precision light-controlled partitions and up to 10,000 nits of brightness.

In addition, the X11L model features an ultra-thin design of about 2 cm and a bezel-free design, as well as an audio system tuned via Bang & Olufsen. TCL plans to launch the first 85-inch large-screen product in South Korea, including this model and 4K RGB Mini LED TV.

And the high-end series C8L covers products from 65 inches to 98 inches to meet all the needs of medium to large TVs. C8L is also equipped with sqd technology, but it is reported thatIts pricing is basically the same as the C8K series launched last year. In addition, the mid-range model C7L and the popular model P7L have also completed multiple size coverage.

On the other hand, Korean media pointed out that currently in the high-end TV market, Samsung Electronics and LG Electronics still maintain their advantages and adopt a dual-track development strategy. On the one hand, they consolidate the technology leadership of high-end products represented by OLED, and on the other hand, they actively defend mid- to high-priced markets such as LCD.

It is reported that Samsung Electronics plans to use 130-inch Micro RGB TV, and LG Electronics will continue to maintain its advantages in the ultra-large and high-end market through Micro RGB evo, and will also strengthen the product lineup of Mini LED TVs.

Korean media predict that 2026 will become a watershed in the competitive landscape of the Korean TV market. With the improvement of TCL's brand image and technical strength, TCL will fully compete with Samsung Electronics and LG Electronics in the Korean high-end TV market this year.