The 2026 Wuhan Metro Media Ecosystem Conference kicked off today, and the largest subway station LED display was officially lit.

Metro media communication moves from scene innovation to ecological co-construction. How to use light and shadow as a medium to tell good city and brand stories? On the afternoon of April 2, 2026, "Together with Wuhan for the Good - 2026 Wuhan Metro Media Ecological Conference" was held in Wuhan. This conference is not only a showcase of the achievements of the five years that Zhongnan Metro Media has taken root in Wuhan, but also a global media ecological layout for the future, and also witnessed the birth of the Guinness World Record for "the largest subway station LED display".
 

Zhongnan Publishing Media Group, Changjiang Publishing Media Group, Wuhan Metro Group, Xiaoxiang Morning News Rongmedia Group, Hubei Xinhua Bookstore Group, Hubei Province, Municipal Advertising Association and other unit leaders, as well as representatives of strategic partners such as Hubei Sports Color, Qingdao Beer, Alipay, boss, 58 city, Fat Shrimp Village, Real Teahouse, etc. gathered in Jiangcheng to discuss new paths and new scenarios for subway media to cross from "traffic aggregation" to "value symbiosis".

Refresh the record: The "largest subway station LED display" Guinness World Records certification ceremony was held at the site of the C-bit expression event to redefine public spaces
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From Changsha to Wuhan to Shanghai, Zhongnan Metro Media continues to write brand narratives of public space media innovation with light and shadow as the pen and cities as the scroll.

The Guinness World Records Certification Officer was present at Zhongnan Metro Media and Wuhan Xunbo Culture and Sports CompanyIssue certification. At the conference site, more than 260 guests witnessed the official lighting of this world-class giant screen. This record not only means a breakthrough in screen size, but also demonstrates the practical results of subway media innovation.



Strategic leadership: Hunan and Hubei work together to draw a new blueprint for integrated media development

Yang Junjie, deputy general manager of Zhongnan Publishing and Media Group, pointed out in his speech that the establishment of Xiaoxiang Morning News Media Group has established a development pattern that covers diverse scenarios and radiates to multiple provinces and cities. As an important part of this media landscape, Central South Metro Media is a strategic location that deeply cultivates Wuhan and radiates to the Central South region. Zhongnan Publishing and Media Group will continue to promote cultural exchanges and industrial collaboration between Hunan and Hubei, fully support Zhongnan Metro Media in deepening ecological co-construction, and write a new picture of media integration and urban symbiosis in the hot land of Wuhan.



Ren Jingyuan, deputy general manager of Wuhan Metro Group, said that the deep integration of subway and media is injecting richer cultural connotation into Wuhan, turning urban space into a flowing cultural living room. The average daily passenger flow of Wuhan Metro exceeds 4 million. It is not only a commuting artery, but also a super node for the exchange of ideas and the transmission of value. We look forward to the two parties continuing to deepen cooperation and jointly create a new business card for urban culture.



Ecological layout: The depth from "one-way" to "multi-dimensional symbiosis" spans

the Chairman of Xiaoxiang Morning News Rongmedia Group and the Chairman of Hubei Zhongnan Metro Media Xiang Haiqing In the keynote speech "Our Evolution", he systematically explained the panoramic blueprint of the ecology of Rongmedia. From Hunan to Hubei, from paper media to global media, Xiaoxiang Morning News Media Group is answering the questionnaire with a new ecology and deep integration of media.

On the site of the conference, three rounds of heavy projects were intensively launched, and the ecological layout of the media was fully implemented:

 

the Wuhan Strawberry Music Festival was launched, and Xiaoxiang Morning News Finance Media Group joined hands with Modern Sky, Zhongnan International Convention and Exhibition Company, and Zhongnan Metro Media to create an urban cultural IP to inject new youth vitality into Wuhan;

 

"The Children of the Yangtze River" theme publicity and AI public welfare contest, hand in hand with extreme news, Jiupai News and representatives of AI creators focused on the 10th anniversary of the protection of the Yangtze River, empowered ecological public welfare with AI creativity, and guarded a river with a young voice;

 

"Book fragrance subway" national reading series activities, hand in hand with Yangtze River Publishing Media Group, Hubei Xinhua Bookstore Group, Wuhan Metro Group, to achieve the exchange of publishing resources and cultural brands between Hunan and Hubei, so that the subwayBecome a cultural niche for urban mobility.

Symbiosis and win-win: The annual strategic partner joint construction scenario ecological

signing link became the highlight of the conference. The Hubei Sports Lottery Management Center signed a contract with Zhongnan Metro Media to complete the construction of the scene. The two sides will continue the successful experience of the digital cherry blossom avenue at the street entrance, focus on Huangpu Road to create a new public welfare cultural scene, and promote the in-depth integration of "sports + public welfare + culture" for two consecutive years. Subsequently, Hubei Zhongnan Metro Media completed a centralized contract with 16 units covering FMCG, local consumption, cultural and tourism scenic spots, commercial circulation, Internet platforms and other fields to build an ecological win-win pattern of "media + enterprise + public welfare".




From "Screen" to "Jing", from "Rong" to "Sheng". Better Together with Wuhan - The successful holding of the 2026 Wuhan Metro Media Ecological Conference marks that Zhongnan Metro Media is writing a new chapter in the in-depth integration and high-quality development of metro media in Wuhan, a heroic city, with the courage of "breaking boundaries" and the wisdom of "symbiosis".